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EDITOR’S NOTE:  Google wants to rank articles that are quality!  They want to only rank good, useful, engaging content from trustworthy sources. Google wants quality content that meets their E.A.T. criteria of reflecting actual Expertise, from Authoritative resources, and from Trustworthy websites and people. Your articles must also be engaging and fun to read. (Who wants…

If you want to get more traffic to your website, you need to know about SEO. One of the biggest mistakes content writers can make is not taking the time to understand SEO. If you do it right, you can almost guarantee that relevant traffic will come to your website, and it will be much…

This article is a perfect crash course for understanding Search Engine Optimization (SEO), and what actions you can take now that will have the greatest impact on your SEO. So what even is SEO? As Medium writer Zack West explains, SEO is a term used by content producers and web developers that describes actions you…

Learning how to write a good blog post is not an overnight process, but once you create a system that works for you, you’ll find that you can just rinse, repeat, and convert over and over again. There are seven steps to writing a good blog post. First, just focus on getting your content and…

We know that video content is becoming more and more popular as time goes on, but which is better for your brand: short videos or long videos? Long and short videos serve different purposes, and are watched by different audiences. According to a study carried out by Google, long videos are replacing TV content. As for…

Is Google and their search sengine results pages biased? This informative article by Rock Content discusses how Google’s algorithm, when not used correctly, can make us more prone to calling into unconscious bias, half-truths, or misinformation. According to perception.org, implicit bias describes attitudes toward people or associates stereotypes without being completely conscious of it. Some examples…

Reading on a screen can be difficult, and most people don’t want to put too much energy into it. Think about it: if you opened a blog post and just saw a wall of text or a lot of long fancy words you didn’t understand, how likely would you be to keep reading? A lot…

When you write and publish content on your website, you want as many people to read it as possible. One method of bringing traffic to your site is by optimizing your blog posts so that they show up in search engine results pages (SERPs) on search engines such as Google. It is of uptmost importance…

As a brand, it’s all too easy to simply only focus on the customer experience and ignore the rest. The people who buy from you are your most important clientele, right? Yes and no. The customer is only a piece of the experience puzzle and if you want to better serve the customer you need…

Content pillars, also called pillar pages, are high-level, detailed, introductory blog posts about a specific topic. We all know that it’s important to have a niche, or one main topic that you discuss, such as travel. But not as many people know that you also need to pick 3-5 subtopics of that general niche to…