By Prebuilt Sites Team
October 14, 2022
Reading on a screen can be difficult, and most people don’t want to put too much energy into it. Think about it: if you opened a blog post and just saw a wall of text or a lot of long fancy words you didn’t understand, how likely would you be to keep reading? A lot of people are going to just click away instead. In order to make sure people read your whole blog post, it needs to be easy to read. Readable blog posts are clear and concise. They share the important information, have supportive multimedia such as images or infographics, and keep the reader engaged throughout the entire piece. To make sure your reader can stay engaged, think about who your target audience is and how to best reach them. The way you write to kids is going to be different than PhD students. If you have any questions about how to write readable blog posts, reach out to us at Prebuilt Sites or The BBS Agency. We’d love to help you out!
Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively easily, to give your site a quick boost during these difficult times. This post gives you five top tips for writing readable blog posts. To make improving readability even easier, Yoast SEO offers a readability check! It’s available in multiple languages and we add new languages regularly, check out which features are available in your language.
Focus on your audience
Remember the most important advice I can give you: Make sure your text is pitched at the right level for your audience. If you write about LEGO and your content is aimed at kids, then it should be really easy to read. But, if your audience is scientists with a Ph.D., your text can be much more challenging and still be appropriate. The five tips below should, therefore, be seen as guidelines. For some audiences, your text could be made even simpler, while for other audiences the rules will be a little too strict. If you’d like to dive a little deeper into the art of copywriting for both people and SEO, consider taking our SEO copywriting course, part of our Yoast Academy training subscription.
Read more: Readability: Dumbing down or opening up? »
Tip 1: Write clear paragraphs
Make sure you write clear paragraphs. For a blog post, we advise you to always start a paragraph with the most important sentence, then explain or elaborate on that sentence. This helps a reader to grasp the concept of your article, just by reading the first sentence of each paragraph.
A long body of text isn’t the most attractive to read, especially on a mobile screen. Just think about all the time when you’re discouraged from reading a post on your phone because you see wall after wall of text. Make sure your paragraphs aren’t too long (7 or 8 sentences are long enough). If you find that your paragraph is a bit long, try to break it up into shorter ones. But do make sure you retain the flow of information between paragraphs.
Tip 2: Write short sentences
Try to write short sentences. Shorter sentences are easier to read and understand than longer ones. Also, you’re likely to make fewer grammatical errors as your sentences are nice and short. We consider sentences containing more than 20 words to be long. If you’re writing in English, make sure you only have a few sentences of 20 words or more in a blog post, but each language has its own limits. Also, make sure paragraphs don’t have more than one long sentence each.
To shorten a sentence, try to think of a more simple sentence structure that doesn’t change the message you’re trying to deliver. For instance, I could start this paragraph with “In order to write shorter sentences”. As you can see, it has the same message/meaning but also makes the sentence longer. Besides that, coming up with an alternative sentence structure may allow you to break a long sentence into two shorter ones. Additionally, you can consider omitting words that can be cut without losing meaning, or using a shorter synonym of the word.
Tip 3: Limit difficult words
Limit the use of words that are difficult to read. Remember that reading from a screen is harder for everyone. Words with four or more syllables are considered difficult to read, so avoid them where possible.
Of course, sometimes your blog post is about something that’s hard to explain or requires a more advanced vocabulary. For example, I wrote a post about illustrations. The word ‘illustrations’ has four syllables and can be seen as a difficult word, but I still had to use it (and quite often too). In cases like this, make sure your sentences and paragraphs aren’t too long, and your readers will still be fine!
On a side note, unless you’re focusing on a niche market, difficult words usually make less useful focus keywords for a page. In the example above, ‘images’ or ‘visuals’ might have been a better choice. Remember the most important thing is that your focus keyword fits the subject of the post. Proper keyword research will give you better alternatives for difficult keywords.
Tip 4: Use transition words
You can make your writing much more readable by using proper transition words (or signal words – the same thing). Transition words are words like ‘most important’, ‘because’, ‘therefore’, or ‘besides that’. These words give direction to your readers because they give a signal that something is coming up. If you’re summarizing, you’ll use ‘first’, ‘second’, ‘third’, etc. If you want to compare, you’ll write ‘same’, ‘less’, ‘rather’, ‘while’ or ‘either’. If you want to conclude, you’ll use ‘hence’, ‘consequently’ or ‘therefore’.
Using transition words is a bit like putting cement between your sentences. The relationship between two sentences becomes apparent through the use of transition words. Readers will understand your content much better if you use these kinds of words properly.
Tip 5: Use variation!
For a piece to be attractive to a reader, it should be varied – you should try to avoid repetition and shake things up a little! Alternate longer paragraphs and sentences with shorter ones and try using synonyms if you tend to use a particular word too often. Some people use the words ‘and’ or ‘too’ a lot. Mixing these with words like ‘also’ or ‘moreover’ could make your writing more attractive – and much more readable too.
Use Yoast SEO
To help you write readable copy we offer a readability check in Yoast SEO. It checks the length of your sentences and paragraphs, and whether you use transition words or subheadings. What’s more, it assesses your use of passive voice and helps you identify complex words in your text so you can make adjustments accordingly. Next to that, you can also find the Flesch Reading Ease score in the Insight tab in Yoast SEO. It’s a formula that indicates how easy to understand your text is. Check out the readability score of this text:
Bonus: break up your post using images
In many situations, it’s a good idea to break up your posts using images. They help us somewhat reduce fatigue from reading paragraphs after paragraphs. This is especially applicable for long-form content, like an ultimate guide on a particular subject. Adding to that, many people are visual learners, so they prefer seeing different things like colors and shapes rather than just text. So having images may help them to re-engage with your content.
However, don’t add images for the sake of adding images. Try to include images that fit with the subject of your post or use those that fit with what you’re talking about in the previous paragraphs. You can even use images/illustrations to add value to your text, like in the case of infographics.
It’s best if you can use authentic images that you or your colleagues create, but this is not always the case. If you must use stock images, then don’t use too generic ones that feel like they have little to no connection to your content.
If you want your readers to get to the end of your blog post, make sure that your text is easy to read. Don’t make your text more difficult than you have to. Avoid long sentences and write clear paragraphs. Tools like Grammarly and Hemingway can help you to write more readable text. And, if you use our Yoast SEO plugin you get a readability check on your content as well, so you’ll be able to check whether your writing is SEO-friendly and readable at the same time!
Keep reading: Blogging: the ultimate guide »