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More money shouldn’t mean more money wasted. You worked so hard to earn your content marketing budget, so make sure you spend that money wisely. The presenters at Content Marketing World 2022 share some of the biggest content marketing budget mistakes they see. Some of these include not asking questions or doing thorough research, creating content…

Periodically conducting a brand audit helps you to see your progress toward your business goals and whether your branding campaigns are working or not. A good brand audit will investigate all of the factors that make a brand in the first place. The overall reputation of your brand, user experience on your website, effectiveness of…

The purpose of a website isn’t only to reach new customers, but also to keep current ones engaged. This applies to everything from having a customer-first marketing approach to excellent customer service, and having a customer-first design on your website. Customer-first has been a buzz-word for years but how do you truly put the customer…

The writers at Copyblogger can share their top tips for beginner writers all day long, and so can I. The beginning stages of your writing career is a very beautiful time. It’s the stage where you’re burning with passion and you haven’t received your first hate comments yet. At this point, the only thing stopping…

If you want an effective landing page (or home page), there are 4 things you MUST address. Most businesses get only 1 or 2 correct. These are they keys to making a page convert at a high rate, getting more leads, selling more products, and having an effective website.  Without further ado… The Who and…

Landing pages are designed to convert website visitors into customers, subscribers, and leads. And even if you’re happy with your conversion rate, there’s always room to improve which only makes you more money. Your landing page needs to be designed for conversions. It needs to draw readers in and answer their questions as they scroll…

While social media platforms have many positive qualities to them-such as being able to find a community or potential clients-they also have some pretty negative qualities, such as the spread of fake speech and fake news on social media, which can have harmful consequences. We saw this with Facebook when the company’s bad practices resulted…

Having a good SEO strategy can help you reach anyone anywhere in the world. But what if you were hoping to target a more specific local area? If you’re a brick and mortar business or offer services in a local area, you want to make sure you’re appearing in search results when people type “Dallas…

Health Essentials of Cleveland Clinic has a content marketing strategy that has earned them nearly 500 million visits in a decade. But how did they achieve this level of content marketing success? It starts by learning how to effectively communicate with upper level management such as CEOs why content marketing is important. Implement a strategy…

If you want to attract customers, you have to form real connections with them. You need to be good at forming relationships if you want to succeed in business. So how can you connect more deeply with people through emotional social content? First, let’s think about how people build relationships in general. What do you…