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You may have heard the term cornerstone content before, but what does it mean? To put it simply, your cornerstone content is the four or five most important pages on your website that target a specific topic, with lots of in-depth content talking about that topic. They are long, informative articles that you want users…

Your brand logo is not something to take lightly. It plays an extremely important role in your overall brand image and developing trustworthiness with your audience. It’s a huge part of its identity and can quickly get customers to either click toward or away from your site. Creating a unique brand logo is vital for…

In the digital age where consumers are looking to buy from relatable brands that they trust, using interactive content will most certainly give you a competitive advantage. People prefer to have ongoing conversations with the brands they buy from, and interactive content provides users with a unique and stimulating content experience that invites them to…

If you’re not seeing the conversion results you’re looking for, you should check on your user journey design to see if any areas may need improvement. You can think of a user journey as a map that a user takes when interacting with a product in order to reach a certain goal, such as completing…

It’s impossible to ignore the powerful potential that Google has when it comes to lead generation and sales. Businesses that use a combination of content marketing and SEO strategies are successful because the ROI of investing in a long term strategy utilizing both is so high. The good news is that learning how to publish…

Writing content is an activity that takes a lot of time and concentration in order to complete, and getting side tracked or spending your time working harder instead of smarter can make that process even longer. The good news is that there are a lot of writing tools out there that can help increase productivity…

Creating interactive content helps captivate your audience and increase engagement on your site. Adding interactive elements to your blog posts can help make static information more engaging and entertaining for your readers which keeps them on your site longer and makes your brand more memorable. Studies have shown that adding interactive content into your blog…

Your company’s domain name is one of the most important aspects of your business for both SEO and marketing purposes. Domain names affect where customers find you on the web, how customers interact with you on the web, and how customers feel about you and your brand. Creating a memorable domain name is crucial to…

Adding a blog to your website as a part of your content marketing strategy seems like a simple enough process, but it takes a lot more effort than most people realize. Effective blog management requires getting to know your target audience, figuring out how to bring value to their lives, and how to rank in…