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I know you already have a long checklist of things to do on social media, but you certainly need to add “optimize social media images for each platform” to the list. Each social media platform’s algorithm prioritizes images that follow best practices and use recommended formats. This means that optimizing your social media images will…

Customers are more likely to buy from brands their friends have recommended to them or from a company that has a lot of positive testimonials. This helps build trust in a company by proving that you offer solutions to their problems. If you want to give your social mediaaudience more convincing reasons to buy from…

In order to write a high quality blog post, you need to find your target audience, capture (and hold) their interest, and provide them with valuable information in an entertaining way. Simple, right? Not so much. While it has its challenges, blogging is one of the best ways to reach and connect with your target…

The definition of color theory can vary, but color theory in design terms refers to the practical guidelines of mixing colors together to create visually appealing color combinations. This helps make your brand more visually impactful and stand out amongst the crowd. It helps you evoke emotion. For example the color blue could bring a…

Short form video is one of the newest forms of marketing, and TikTok marketing is an area that we still don’t know a ton about. But with over 1 billion monthly active users, it is not a platform that should be taken lightly. Keep reading to learn some examples of brands that do TikTok marketing…

If this situation hasn’t happened to you before, it will in the future: You publish a piece of content and it ranks on page one in the SERP. But then, your search rankings drop dramatically, and panic ensues. What do you do? First, take a deep breath and wait two weeks. Your search rankings could…

Keeping track of your numbers and metrics are one of the most important aspects of running a business. Measuring important metrics can help you find out what is or is not working for you on your website, which allows you to make important decisions wisely in your business and tweak your strategy with confidence. But…

It’s important to use data, facts, and statistics in your content writing, and it’s just as important to use storytelling techniques. How do you create data-driven content that engages audiences and earns links from other sites? There are a few ways. You can go local by creating a story that is tailored to a specific…

When you’re looking at your analytics and metrics, it’s important to keep your focus on the goal. Many people track click, impressions, and shares without digging deeper into what it all means. Fixating on the wrong metrics will cause you to lose sight of what your content is actually doing. Instead, you should be focusing…