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One statistic we should be paying attention to as marketers is one that Convince & Convert points out to us in this article. Shirley Macbeth, Chief Marketing Officer of Forrester Research, recently told Renegade Thinkers Live that the number of touchpoints in the typical buyer’s journey has grown from 17 in 2019 to 27. So…

The main reason websites get hacked is because they are using vulnerable plugins and themes. Each month author Michael Moore creates a WordPress Vulnerability Report, so you can learn whether you need to patch any of the plugins or themes you are using for you website. This month over 400 widely used plugins were discovered…

While SEO and marketing are two different things, understanding how other marketing channels support your site’s SEO and vice versa can help optimize your marketing efforts and enhance your brand’s user experience, which will lead to better results for your company overall. Search Engine Advertising can help you show up on search results faster (with…

Exceptional brands start with exceptional stories. Storytelling has been an effective way to share informtion and make valuable connections for as long as anyone can remember. Digital storytelling is the 21st century way to make consumers feel personally connected to the brands they buy from and reach a target audience on a whole new level.…

User experience is most often typically associated with websites, but it’s important to remember that the user experience doesn’t stop on the website. If the user subscribes to your email list, follows your brand on social media, buys a product or service, etc then the user experience extends beyond  your website. The most important thing…

EDITOR’S NOTE: When you’re just starting your business, your budget for scalable growth is obviously going to be much smaller than it would be if you’ve been an established brand for a while. The good news is that SEO, or search engine optimization, does not require a big budget and has the potental to bring…

EDITOR’S NOTE: There’s a reason why most sites on the web are self-hosted WordPress websites. The amount of customization that WordPress allows is insane and there is nothing comparable to it elsewhere. WordPress has given us many new features recently that continue on the road to full site editing, which would make it easier for…

EDITOR’S NOTE: When you first open a brand new website or Shopify ecommerce store, it won’t just start ranking on Google right away. Along with having a technically sound website and a long term SEO strategy, there are a couple of steps you need to take so that Google learns your website and Shopify store…

EDITOR’S NOTE: UX writing is a skill that all UX designers need to posess. As Web Designer Depot states in the article below, UX writing is when we use tect to communicate with a product or service user. It includes not only includes creating images and user flows, but also writing valuable text instructions, call…

EDITOR’S NOTE: Whenever we create products or services we want as many people to buy them as possible. People won’t buy your products unless they trust that it works, so you must be an authority on the subject of whatever you are selling. In order to make a sale, you need two key things: traffic…