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When trying to increase conversion rates on your website, your overall website engagement matters a great deal. According to Noupe, website engagement refers to the process of encouraging users’ engagement with contents on a web page, such as by adding social media buttons or displaying comments sections on blog posts. It can also refer to encouraging…

When you’re creating content for your online business, do you ever feel like you’re just throwing spaghetti at the wall and seeing what sticks? The truth is, we’ve all been there! Sometimes you win when writing blog posts, but most of the time you don’t. But the more you practice the more you’ll learn what…

Prioritizing relationship development with your audience is crucial if you want them to engage with your brand, follow you, and purchase your products or services. Nurturing an online community takes a lot of persistent, consistent, and dedicated practice. But there’s a fine balance between spending too much time focusing on launching new programs for your…

Page speed is an important factor in ranking on Google because it’s important for your website’s user experience. If things load slow, that’s the quickest way to drive users away from your website and toward your competition. This means knowing how to improve page load speeds and knowing what page speed optimization is, is key…

Understanding how branding and marketing differ, and how they work together are crucial if you want to build a successful business, especially in the online space. Branding has much more to do with your overall brand reputation, whereas marketing does not. Branding is your business’ unique personality combined with the way the world perceives it.…

As the digital world continues to move more toward video content, TikTok grows more and more in popularity with consumers. But nearly half of all brands, like Google and IKEA, are not leveraging the platform like they could. Which means the brands that are on TikTok have a greater chance of stading out. Utilizing TikTok…

No longer are the days of companies pushing products onto an audience of passive consumers. Companies that don’t open up a two way conversation with their audience and embrace the shift toward becoming an audience-driven brand are going to get left in the dust. When a subscriber or follower becomes more than just a passive…

Pogo-sticking in SEO is a term used to describe a situation in which a searcher quickly navigates back and forth between different places on a search engine results page (SERP). It’s when a user enters a site from a SERP and quickly leaves it to go back to the SERP. This differs from bounce rate…

Have you ever wondered what motivates you to choose buying a cup of black coffee from Starbucks over Dunkin or going to a local coffee shop over both of those chains? It could be taste, it could be convenience, or it could be branding. Branding refers both to the unique identity of a company or…

Losing followers on Instagram can feel pretty scary as it can help you learn more about your brand’s reputation, affect your sales, or reveal some blind spots in your Instagram strategy. It’s important to address these issues, as Instagram is still the most effective form of marketing today. One reason you could be losing followers…