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Brands used to measure the success of their marketing campaigns by using traditional ROI, or calculating their success based on how much money a campaign made them. The problem with this, is that now we are in a completely different digital age where customers expect more from brands and are easily able to share their…

Your brand’s reputation (especially its online reputation) affects every stage of the sales and marketing funnel. In fact, recent research reveals that about 94% of consumers say that their likelihood of frequenting a business increases if it has positive reviews. Conversely, 92% say that their chance of patronizing a business decreases if it has negative reviews.…

Branded content is now a huge part of people’s lives. What consumers want from your branded content may surprise you. And if you’re not keeping up with what your consumers want, you’ll soon be left in the dust. You can read the full findings from Contently Strategist’s study on what people want from your branded…

Last week, CEO/Founder of Prebuilt Sites and The BBS Agency, Vincent Wondra, hosted our very first Prebuilt Power Hour on 10 Simple SEO Tricks You Can Use Right Now To Rank Higher on Google. In this Prebuilt Power Hour, we look at how to rank higher on Google. In the first part of this training,…

When it comes to creating your brand’s SEO strategy, it may seem very simple at first. All you have to do is find some keywords to rank for, see what’s working well for your competitors, and write a better article, right? Well, not so much. That approach may have worked before, but then the internet…

Keeping the content on your website fresh and up to date is not only important for your users, but important from an SEO standpoint as well. It’s essential to update your content because you don’t want people to find information on your website that isn’t valid anymore. If you read a travel blog that recommended…

There’s no such thing as too much traffic or too many conversions. We all have many blog articles that we wish got more reach and more engagement. Even the best performing content doesn’t get clicked on all of the time and every single click down our sales funnels doesn’t result in a purchase. There are…

Whether your company is big or small, having a solid project management strategy in place is essential if you want work to get done the right way by the time you need it done. While there are many of project management tools out there to help you, your strategy can make or break your company’s…