do market research

Why You Need To Have A Goal And Do Market Research Before Writing Content

This is an extremely interesting interview that Vitor Peçanha of Rock Content did with Fernando Angulo, long time Senior Market Research Manager at Semrush. This interview touched on many topics about how to have a successful online business, but what it all comes down to is one thing: you need to have a goal and…

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build trust to increase sales

What Customer Experience Is, Why It Matters, And How To Improve It

Customer experience focuses on the relationship between a business and its customers. It includes all interactions and communcations with the customer whether direct or indirect. To improve your brand’s reputation and overall relationship with your customers, it’s important to always utilize a customer-centric approach. A positive customer experience includes things such as being transparent about…

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mobile optimization

Why Mobile Optimization Should Be A Priority For Your Website

If you’re not prioritizing mobile-first web design, you’re doing it wrong. How often do you view websites or shop on your phone? How often do you shop or view websites on your laptop or tablet? As you’ll learn in this blog post by Hubspot, nearly half of Americans spent five to six hours a day…

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search rankings drop

How Sending Customers Irrelevant Marketing Can Be Detrimental To Your Brand

When you send customers irrelevant marketing, they don’t just simply throw it in the trash. In a recent report from ParcelLab, they discovered that when customers are wrongly targeted by a brand, nearly half of them unsubscribe from the brand’s marketing list and a quarter of them even block the brand on social media. Point…

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tiktok vs instagram

Instagram’s Goal In 2022 Is To Benefit Original Content

Everything is constantly changing in the world of social media marketing and sometimes it may seem like Instagram’s updates are out to get us as content creators and marketers. After a couple of years of testing out features that don’t work just to try and be better than the competition, those working at Instagram finally…

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how to rank higher on google using the google keyword planner

Part 3: How To Rank Higher On Google Using Google Keyword Planner

In this three part series of blog posts from our Prebuilt Power Hour episode on 10 SEO Tricks You Can Use Right Now To Rank Higher on Google, we show you three free tools to utilize in order to build a successful long-term SEO strategy.  In part one, we taught you how to figure out…

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seo challenges

How To Start With SEO When You’re A Complete Beginner

If you don’t currently have a long term SEO strategy, you need one! When you’re just starting a new site, SEO is one of the first things you should focus on so you know that your articles are going to get seen over time. The first step in starting with SEO is downloading an SEO…

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how to rank higher on google using google trends

Part 2: How To Rank Higher On Google Using Google Trends

When you’re writing a blog post, two of the key things you need to know are: What keyword or keyword phrase you want the article to rank for When the best time to post is In the first part of this three part series of blog posts going over the tips you learned in this…

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create high quality content

How To Create High Quality Content

If you want people to read what you write, you need to be writing high quality content. But what does that even mean? Who decides what content is high quality? At the end of the day, your users are the ones who decide whether your content is up to their standards or not. When they…

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