Posts by Prebuilt Sites Team

EDITOR’S NOTE: For the first article in this three part series on E-A-T, Yoast dives deep into the first letter E, which stands for Expertise. Expertise is how knowledgeable or skillful someone is when it comes to a certain subject. This matters for SEO because Google wants to make sure they’re providing real results to…

EDITOR’S NOTE: This informative article by Yoast introduces a new acronym: E-A-T, which helps to understand Google’s ranking factors and how they make sure that they are showing high quality content from high quality sites to their users. This is especially important for Your Money Your Life (YMYL) websites, which can have an impact on…

EDITOR’S NOTE: With social media and digital marketing becoming an ever more prominent part of the consumer experience, it’s essential to create a good social media strategy that fits you and your brand in order to run a successful business. These 10 steps by Yoast teach you how to figure out which social media platform…

EDITOR’S NOTE: Google’s number one goal has always been to connect its users with high quality content that will solve their problems. In order to accomplish this, Google uses a few different metrics as a part of the page experience ranking factor called the Core Web Vitals. This informative article by Yoast breaks down the…

EDITOR’S NOTE: Creating copy for your website that is compelling, SEO-friendly, AND converts is not an easy feat to accomplish. That’s why Yoast asked around to different expert copywriters to come up with this list of the 10 best copywriting tips for you. These tips will help you create copy that puts your readers first…

EDITOR’S NOTE: Google, like any other content platform, has an algorithm that determines what content gets shown to users first. This algorithm changes over time in order to achieve Google’s goal, which is to “connect its users with the best pages and websites that deliver what they’re searching for”. As long as you keep Yoast’s…

EDITOR’S NOTE: WordPress is a great platform for beginners and like any other website builder, there is a learning curve to it. Yoast shares the most common mistakes that beginners make when using WordPress and how you can avoid them. First, Yoast recommended to take a course on WordPress in order to learn the ins…

EDITOR’S NOTE: It is extremely important for your social images to be attractive and eye-catching in order to grab your audience’s attention to stop their scroll. This article by Yoast outlines the five key elements of a good social image. The image must be original and engaging. It should include faces and text. You also…

EDITOR’S NOTE: “Hey Siri, look up pizza restaurants near me.” People using voice-enabled devices to search online for local services is more prevalent than ever before, especially when it comes to ‘near me’ searches. But how do you make sure your business ranks for them? This blog post outlines 6 ways you can optimize your…

EDITOR’S NOTE: In this video, Matt Diggity of Diggity Marketing explains the difference between SEO (Search Engine Optimization) and PPC (Pay Per Click) and when you should use each. In the first section he explains SEO. He explains that SEO is organic search that you earn over time and is used to develop sustainable, high…