By Prebuilt Sites Team
November 15, 2021
EDITOR’S NOTE: In this video, Matt Diggity of Diggity Marketing explains the difference between SEO (Search Engine Optimization) and PPC (Pay Per Click) and when you should use each. In the first section he explains SEO. He explains that SEO is organic search that you earn over time and is used to develop sustainable, high ROI (return on investment) traffic. It has higher conversion rates than paid traffic, but can be more difficult to target and can takes months to years of consistent effort in order to get good results. PPC on the other hand, is a form of marketing where advertisers pay a fee each time one of their ads is clicked. PPC ads are used in order to gain instant traffic, so they’re great if you’re looking for traffic immediately. It is great for selling products or services because it is easier to select a specific targeted audience and shows up in search immediately. The results are strictly temporary, so it’s great for specialized campaigns. To conclude, Diggity explains why using a mix of SEO and PPC can be good for your business, and when you should use each.