changes to ga4

15 Of The Biggest SEO Keyword Research Mistakes To Avoid

EDITOR’S NOTE: Let’s be honest: keyword research is a vital part of your business but it’s not always the easiest thing to do because searches are always changing and new content is constantly being pushed out onto the internet. Search Engine Journal breaks down the 15 most common mistakes that people make when it comes…

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pogo-sticking in seo

The Only Keyword Research Checklist You’ll Need

EDITOR’S NOTE: Keyword research is extremely important as it helps you to rank on Google above your competition while targeting your specific audience. This blog post will teach you how to use SEM Rush as a keyword research tool in order to create a master list of keywords that you’ll want to create content for.…

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google keyword research

A Beginner’s Guide To Keyword Research For SEO

EDITOR’S NOTE: Keyword research is one of the most important pieces of creating content because it determines how your content ranks on Google. The higher your content ranks, the more people are going to see it. Not only does learning the basics of good keyword research help your content get seen, it’ll also help you…

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storyselling

Findings About Google Searches From A 306M Keyword Analysis

EDITOR’S NOTE: Backlinko analyzed 306 million keywords to learn more about the types of queries that people use in Google searches. Specifically, they checked keyword distribution, query length, keyword difficulty, CPC, SERP features, and more. Their findings helped us better understand what types of information people are looking for in their Google searches and how…

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core web vitals

Core Web Vitals and UX Takeaways From 208K Webpage Analysis

EDITOR’S NOTE: Backlinko analyzed 208,000 webpages to learn more about Core Web Vitals. First, they checked to see how each site performed based on the three factors that make up the Core Web Vitals: Cumulative Layout Shift (CLS), First Input Delay (FID), and LCP (Largest Contentful Paint) in order to establish benchmarks for each. Then,…

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core web vitals

A Complete Breakdown of Core Web Vitals And Troubleshooting Tips

EDITOR’S NOTE: With Google’s Core Web Vitals completely rolled out, SEM Rush was able to move on from preliminary assessments and start identifying some common patterns with a study. This study reviews all 3 metrics – LCP, TBT, and CLS – to come up with some takeaways on how to improve the quality of your…

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ymyl content

10 Tips For Creating YMYL Content

EDITOR’S NOTE: YMYL content stands for Your Money Your Life and includes information about health, finance, law, and more. Ranking on Google for YMYL content can be a challenge for creators due to the sensitivity of the topics that fall under this umbrella. Search Engine Journal gives you their top 10 tips on creating high…

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google keyword research

5 Ways To Improve Your E-A-T

EDITOR’S NOTE: When trying to rank on Google it’s important to take E-A-T, or Expertise, Authoritativeness, and Trustworthiness, into consideration. In this article Yoast explains 5 helpful tips on how to improve your E-A-T. These tips include being transparent with your audience and linking clear sources. Creating unique content that stays up to date, and…

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social media advertising

(Part 3) The T in E-A-T: How To Achieve Trustworthiness With Your Audience

EDITOR’S NOTE: For part 3 of 3 in this series on E-A-T you will learn about the T, trustworthiness, and how to build trust with your audience. Trustworthiness is important because it shows that your audience considers you to be a reliable source of information. While it’s not necessarily a ranking factor, high trust shows…

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content marketing mistakes

(Part 2) The A in E-A-T: How To Demonstrate Authoritativeness In Your Content

EDITOR’S NOTE: For part 2 in this 3 part series on E-A-T you will learn all about the letter A, or authoritativeness, and how to demonstrate authoritativeness in your content. To Google, an authoritative figure is a highly knowledgeable and reliable source. Reviewing a website’s authority makes sure that they are showing content that will…

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