Posts by Prebuilt Sites Team

EDITOR’S NOTE: Duplicate content is when similar content appears at multiple URLs, so the search engine doesn’t know which website to rank higher. As a result, both URLs get lower rankings so you obviously do not want to be accidentally creating duplicate content. This blog post by Yoast breaks down causes of duplicate content and…

EDITOR’S NOTE: People love to say “stay woke” to mean stay unique, fresh, and relevenant. Especially with most people working from home and their days feeling blended together, we as website owners and designers are in a unique position of being able to provide some version of variety or spice to the online space. You…

EDITOR’S NOTE: While design and content are two separate entities, they do go hand in hand and it’s important to keep content production in mind during the web design process. It’s helpful to think of web design as the organization of the site’s content. While it’s not the website designers job to create content, it…

EDITOR’S NOTE: Persuasive writing is meant toconvince the reader to agree with a certain viewpoint. It’s a tactic used in marketing to convince the reader to become a customer of their company, but also helps in cultural movements. This is important to note as consumers care more about a company’s views and policies than ever…

EDITOR’S NOTE: We’re all guilt of rushing just trying to get web content out there, but as Nick Usborne reminds us in this post, it’s important to take the time to make sure your content still has a high standard of quality. It is of utmost importance to capture the reader’s attention from the very…

EDITOR’S NOTE:  The point of a heading is to make the text easier to understand, so catchy or clever headings may not work in the way you want them to. Think of headings as signposts when you’re hiking. Every so often a mile marker or waypoint will let you know where you’re at, and how…

EDITOR’S NOTE: In this captivating piece by Nick Usborne, he hamers in how important it is to speak to your readers as individuals, rather than part of a group. Make the reader feel special, as if the two of you are having a one on one conversation at the dinner table. Remember that you do…

EDITOR’S NOTE: We know that SEO writing is an important part of being able to rank on Google without sacrificing the user experience on your website. The better your SEO writing skills are, the more likely it will be that people click over to your website when they see it appear in search engine results.…

EDITOR’S NOTE: Building and maintaining your audience’s trust is essential in order to make a sale and keep repeat customers over time. But consumer trust hasn’t been very high lately, as many are worried about fake news and click bait being used against them. Nick Usborne suggests 5 ways to gain the trust of your…

EDITOR’S NOTE: Web design has been shifting a lot in recent years, but we saw greater shifts in 2020 and 2021 than we have in years past. The first big change we saw was using softer color palettes. Before the pandemic, brands used a lot of loud colors meant to grab your attention. Now softer…