7 Visual Content Tools That Will Help Your Blog Get More Engagement

short long video

By Prebuilt Sites Team

December 27, 2021

EDITOR’S NOTE: Creating content for blogs requires many visual content related tasks such as editing images, designing layouts, and more. The more resources that you have at your disposal to create visual content, the better your end results are going to be. Rock Content rounded up this excellent list of tools you can use (we love of these!) to be a top creator. When it comes to imagery, you’ll want to use a combination of FreePik for stock media and VSCO for editing. When designing your website, you’ll need Design Wizard for layouts, and DaFont for fonts. Canva and Giphy will help you design graphics, and Ion is great for creating interactive content. If you have any questions about creating visual content on your website or want us to do it for you, reach out to us at Prebuilt Sites and The BBS Agency. We’d love to help you out!

Creating content for blogs includes designing layouts, editing images, and other related tasks. Therefore, having the right visual content tool at your disposal becomes essential.

Images and videos are great to grab the user’s attention, illustrating the content properly. Their use helps to engage and convert more.

Thus, you need to find good photo editors and image banks, as well as template editing tools. Creation is necessary, so it’s essential to use a wide selection of resources.

Among free and paid options, there are very useful software solutions. In this article, we’ll show 7 of the main ones in different categories. 

Keep on reading and learn more about each tool!

1. Canva

Almost a blank canvas, but with many features for illustrating. 

In fact, Canva is one of the most used visual content tools.

With easy operation, it allows you to create pieces for social media and blog posts, as well as infographics, social networks profiles cover photos, among several other possibilities.

visual content in canva

Photo: Rock Content

When opening the tool, you can choose among templates for social media and blogs. Then, all you have to do is customize with thousands of different patterns, colors, and images.

You can also insert icons, choose fonts, and edit images for a better result. 

It’s a complete tool, especially for those who have no experience in more advanced software like Photoshop and Illustrator.

Plans and features

You have access to over 8,000 templates and over 100 design types, photos, and graphics in the free version. 

Visit the company’s website to check out the premium plans and all their features.

2. Design Wizard

Another great editing tool, Design Wizard, allows you to quickly and easily customize image and video layouts. All this with a large media library.

Users have access to a selection of more than one million high-quality images and video templates to use in their blog posts. The editing features are very intuitive and make the process very fast.

Design Wizard for creating visual content

Photo: Rock Content

Undoubtedly, this is one of the best tools for the marketer to deal with a large work volume. Its features are simple to use.

The software also offers integrations with essential routine tools such as Marketo, Buffer, and Hubspot.

Plans and features

In the free version, you pay for videos and images as you download them, besides resizing tools, adding text and images to templates, and other features.

The premium versions have great pricing and good features. You can check the prices on the Design Wizard website.


VSCO (formerly VSCO Cam) is an excellent option for those who create content from scratch, from images captured by their equipment. It’s an image editing app.

You may have already used it to apply filters to your personal photos before publishing them on your social networks. However, VSCO can also be useful professionally.

VSCO for creating visual content

Photo: Rock Content

With the advancement of smartphone camera technology, it’s perfectly normal to use it to capture photos for Digital Marketing content. Thus, the app is an affordable and simple tool to edit images.

Plans and features

You can enjoy some basic editing presets in the free version, besides features like contrast, saturation, and grain.

In the VSCO Membership version, you can use the complete library, which includes vintage filters, advanced photo and video editing tools, and exclusive content with editing tips. 

The app is available for iOS and Android.

4. FreePik

Freepik is one of the main visual content platforms available to marketers.

There you can find everything: images, layouts, templates, vectors, PSD files, icons, and much more. Freepik is the most extensive media stock on the web.


Photo: Rock Content

The content selection is vastly diversified. You will surely find out something of quality and suitable for your campaign there. The download process is also simple.

Freepik has two types of content: free, which offers a really large variety, and paid, the premium part of this platform.

Plans and features

In the free version, you can find a large selection of content that can be useful to generate more engagement in your blog.

You can consult the premium plans’ prices on Freepik’s website. With them, you have access to:

  • +2,978,000 premium vectors;
  • +5,869,000 premium stock photos;
  • +207,000 premium PSD files.

5. DaFont

A good design also needs the right font. Even though this option is not a visual content tool, DaFont can’t be missed out, as it’s an extremely useful platform.

There you can find a huge selection of free fonts, all in different styles, according to your blog’s identity and the project in question.


Photo: Rock Content

You can browse through various categories, arranged into the most common search topics.

Themes help you find the best font for your project more easily. Without a doubt, DaFont is one of the main websites in its category.

Plans and features

In DaFont, you can find a wide selection of free fonts, which are the majority. There are three categories:

  • 100% free;
  • free for personal use;
  • demo.

6. Giphy

GIFs can be a great visual strategy for your blog. For example, in tutorial posts, using this type of media to demonstrate something step by step can generate great engagement.

Besides being a visual content tool to create GIFs, Giphy is also a great stock of this media type. They are arranged in various categories, ready to illustrate your blog posts.

Photo: Rock Content  via GIPHY

GIFs can be a great option to engage with more fun content. If your brand’s tone of voice is relaxed, no doubt, this type of media will work well.

Plans and features

You can create your own GIFs from photos and videos, or search for one already done, according to several categories. Everything is free to download and use.

7. Ion

Interactive content is one of the most engaging media categories. After all, it’s a way to invite the user to participate in some activity in exchange for information.

For this reason, Ion can be a great option for those who seek to produce epic content, able to generate high levels of engagement. The platform creates on-demand solutions to attract, convert, and retain the audience.

In its services, Ion allows you to create interactive content such as:

Each of these content types can be included in blog posts or used as independent material, such as ebooks and infographics. 


Photo: Rock Content

Thus, it’s possible to engage and generate leads, according to the desired strategy.

With a good visual content tool, it’s possible to make your blog more attractive and, more than that, engage, convert, and retain the audience. You can generate great results with the options you saw on this list.

Searching an interactive visual content capable of boosting your sales and engagement? Request a demo with Ion and see how to build a special project!

Originally posted on Rock Content.

Prebuilt Sites Team

Prebuilt Sites are the perfect medium between a DIY solution and a custom built website. We handle all of the tech, so you can concentrate on running your business. We are happy to help if you have any questions or need assistance our USA based support team can be reached via our Contact page