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Consumers don’t like being reminded to buy something in a pushy way. But friendly reminders to stay in touch in away the consumer chooses can go a long way. Nowadays people are so bombarded with emails that open rates can be low, unless you have value to provide to the consumers life in a time…

Advertising to Gen Z is not the same as advertising to millenials, which is also not the same as advertising to boomers. Gen-Zers spend more time on their phones than previous generations, have the shortest attention span, and are always on top of the latest trends. Taking time to understand what makes this generation click…

We often think of social media just as a marketing tool. And while it definitely is a great marketing tool, social channels can bring even more benefits to a brand. Social networks are the perfect fertile ground for a brand to proactively listen to their readers, promote their content, generate a sense of community, and…

If you’re trying to optimize your site for Google’s current algorithm, you’re already behind. And the unfortunate reality is that a lot of people aren’t ebb trying to optimize for the current algorithm, they’re still trying to optimize for the old algorithm. Double yikes!! It’s clear that the future of SEO lies within E-A-T, an…

Content marketing is an important part of your business strategy as it helps boost traffic, increase sales and increase brand recognition among possible customers. It’s an area where many companies even spend over 70% of their marketing budget and 73% of these companies are very happy with their content marketing performance. But we understand that…

As with anything in business, in order to accomplish it you need to write it down. As a business owner there are a million things going through your head and multiple people to relay the information to. Without a written content marketing strategy, you are like most content marketers, just not the most successful ones.…

Have you ever been in a scenario where you realize that your current strategy isn’t working as well as you’d like, but yet you still find yourself sticking to it? Are you in that scenario right now? If you answered yes, this article by The Content Marketing Institute is for you! We get it: No…

Meta descriptions are a short snippet that summarizes what your blog’s page or post is about. It appears in search results under the page’s title, so it’s important to make sure that your meta descriptions are engaging in order to improve your click through rate (CTR), or the amount of people that click on your…