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While content marketing and copywriting are two separate things, they do need to go hand in hand in any good marketing strategy. But what’s the difference between the two? As the Copyblogger author explains below, content marketing is creating and sharing valuable free content to attract and convert prospects into customers. Copywriting on the other…

Your success as a business relies on being able to turn interested prospects into customers, customers into repeat customers, and repeat customers into brand advocates. One of the best ways to do this is to write an email newsletter regularly. Not only is an email newsletter one of the best ways to stay top of…

Storytelling has been known to be an effective way to build trust with readers since the beginning of time due to the personal connection it creates. Sales and marketing professionals have taken this concept to use in their marketing strategies in a concept called storyselling. Through storyselling you can provide real world examples of users…

With content marketing evolving so quickly, content marketing mistakes are so easy to spot these days. How many times have you read a sales message and thought “has this seriously ever actually worked for you?”. I’m willing to bet a lot. The problem is that all of this easy-to-produce, repetitive information exists on the internet,…

If staying organized is one of your goals this coming year, the first thing you need to do is create a content calendar with you posting schedule, campaign schedule, upcoming events, etc. to ensure that your content always goes out consistently and on time. Having a content calendar will not only allow you and your…

Communication is the foundation of almost anything in life and in business, but especially in online marketing and website copywriting. Your site’s objective is to captivate visitors and encourage them to take action (like buying or subscribing). Don’t overthink your website’s copy. When you write copy for your website, it needs to be simple and easy…

In this episode we look at doing onsite SEO the easy way!  We are going to use Yoast SEO for WordPress to optimize several pages and posts live on-the-air to show you just how easy it can be! https://vimeo.com/765700876 VIDEO TRANSCRIPT [00:00:00] Hello, everybody, and welcome to episode seven of the Prebuilt Power Hour. In…

Having mobile-friendly content helps to deliver a better user experience and in turn have better SEO. With most of the world on cell phones instead of desktops, it’s more important than ever to ensure that your content is responsive to any screen. That’s why Search Engine Journal rounded up their top 10 tips for crafting…

What’s the point in getting somoene to click over to your blog post if they just click off two seconds later? If you want website visitors to become fans and followers, you need to keep them engaged enough to keep reading your blog post until the end. As the author below explains, you need to…