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When looking for keyword opportunities, one thing you want to make sure you consider is search intent. Search intent is the term used to describe the purpose of an online search. When you optimize for search intent, it will increase your chance of rankings and clicks, or convince people to buy what you’re selling. There…

Homepage SEO should not be about trying to rank for your top five most important keywords, but rather welcoming users to your website and letting them know what you’re all about. In doing so, this will tell Google what your website is about. Your overall homepage SEO should be focused on two things: telling Google…

Having a transparent approach to digital marketing is the best way to build a good brand reputation and establish trust with your audience and consumers. It’s the key to building a better, stronger relationship with your customers. Marketers know an awful lot about consumers nowadays and that information can be used in a variety of…

Do you ever find yourself seeing your blog metrics improve but feel like you’re not making any money? If so, it’s because you’re focusing on the wrong blog metrics. While having lots of page views, sessions, fans, followers and even email subscribers may feel good, they don’t actually tell you anything about the health of…

Here’s a fact that might surprise you: the most effective form of marketing isn’t spending money on ads. The most effective form of marketing is not spending any money on ads at all, but rather word-of-mouth. This is because people trust their family and their peers more than they trust brands. So if your customers…

Building an email list is important, and getting people to sign up for your list may seem like a daunting task. But it doesn’t have to be if you utilize these 10 tips on how to grow your email list by using social media! In order to get people to hand over their email, you…

There is so much that goes into running a blog and it can be really overwhelming to keep track of sometimes. But there are quite a few ways you can streamline workflows to make running your blog much more efficient. The first step is to figure out when you’re the most efficient. I, for example,…

One of the most common questions bloggers have is “how do I get my readers to interact with me?”. To increase reader engagement, you need to build a community on your blog. Invite interaction. Encourage comments by asking readers questions and giving them many places to submit feedback and opinions. When you build a community…

As a business owner, your social media presence is the most powerful marketing tool you have. It’s a chance to build a relationship with your customers and show them what your brand is all about. It’s important that your social media posts aren’t just seen, but also read. Follow these 10 social media copywriting tips…

Content marketing is a major part of our digital marketing strategies, but what’s the point of having content if no one is reading it? What’s the point in having a call-to-action if no one ever gets to it? This is why content engagement is one of the most important parts of content marketing. Content engagement…