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Marketing nowadays is more about building connections than grabbing attention. And we do this by making contact with customers. The problem though has become that when we add so many touch points into the customer experience, each one becomes more generic and impersonal than before. In order to build connections with our customers, we need…

Back when businesses were just starting to figure out the ins and outs of the Google algorithm, they learned about keyword optimization. They learned that if you want to rank for a specific keyword, you need to use it in a sentence. But what many people got wrong was that they started stuffing keywords into…

There are two types of website designers: ones who start with the footer and ones who don’t. The website footer can be an often undervalued part of a website but it helps us see the core entity behind the site and set the tone for the rest of it. A great website footer is both…

According to the definition provided by Rock Content, outreach marketing is a strategy that involves getting your business, brand, products, services, or messaging out in front of influential sources who are connected to your target market and can promote you to their followers. It’s a way to reach influential people that will market your brand…

The both equally as exciting and terrifying reality of being a business owner is that you are the one calling the shots. And the decision-making never stops. It only becomes more roller coaster-like as your business grows. But the way you handle this roller coaster of decision-making can make it less turbulent in the long…

After you’ve launched your online store or website, your next step is to focus on bringing traffic to your site. You can do this by using organic and/or paid efforts to boost your traffic. Many SEO strategies utilize both, and see a lot of success with paid advertisements on different social media channels such as…

Hubspot defines a media mix as the process of using multiple channels to meet marketing goals. Any good marketing campaign nowadays uses a media mix model to reach different audiences and run a successful campaign. A good media mix model utilizes both organic and paid marketing efforts across different marketing channels such as video content…

Being a business owner is not for the faint of heart. There are many trials, tribulations, and downright failures you’ll experience as an entrepreneur that will hurt. But the more you experience, you’ll learn how to adapt and change your approach to grow from failure and succeed in the future. This blog post discusses 4…

SEO can seem very overwhelming as a beginner. Knowing the different types of SEO can help you focus on each one independently, understand them better, and improve your long term SEO strategy. This helpful guide by Seer Interactive breaks down the different types of SEO and also provides resources to help you improve each one.…

Content marketing is an effective form of marketing nowadays because it builds trust with your audience by providing value through useful content without the sleasy sales pitch. Creating content is an obvious requirement, but one that can be scary if you wouldn’t necessarily consider yourself a writer. There are some easy ways you can throw…