copywriting

The Secrets Of Great Copywriting Revealed

EDITOR’S NOTE: You’ve probably seen many experts around the web claiming to have the next fool-proof copywriting strategy. And while strategies and tips are an important part of SEO and copywriting, there is one secret weapon that can get you writing compelling copy like nothing else: raw energy. Excitement. Passion. Seek out projects that interest…

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human side of your brand

Shut Up And Listen: What Traditional Advertising Gets Wrong

EDITOR’S NOTE: Before the internet came to be, traditional advertising methods involved telling them to “shut up and listen” since the audience couldn’t talk back. When social media advertising became more popular, many companies just transfered the same methods to social media. But what they got wrong was that now, consumers had a voice and…

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interactive blog posts

What Is The Best Word Count for SEO?

EDITOR’S NOTE: Word count is often a contributing metric in content marketing, and most assume that it is a contributing factor in Google’s ranking algorithm as well. While Google representatives have said that this is untrue, there are a couple of patterns relating to word count that have been recognized through content that ranks well.…

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web design company

Top Ten Must-Ask Questions Before Hiring a Web Design Company

The results are in —75% of potential customers form their opinion of a brand based on the website’s design. That means that within a matter of seconds, people make their decision whether or not they should trust your business. Investing in professional web development is not only a smart business decision, but a necessary one.…

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marketing

How Will Marketing Change in 2022?

EDITOR’S NOTE: In this video, Neil Patel outlines the changes that we will see in the marketing industry in 2022. On the good side, we believe that digital marketing efforts and live video will continue to increase traffic and sales to e-commerce sites. We also will continue to see an increase in consumers using voice…

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write a blog post outline

How To Write A Blog Post Introduction That Search Engines Will Love

EDITOR’S NOTE: Your blog post’s introduction is the most important part of the article. If it gets the reader excited about your topic, they will continue to read the rest of the post. A good introduction should set clear expectations for what your reader will learn and what problem you will solve. Draw the reader…

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Two Ways To Create a Color Palette For Your Website

EDITOR’S NOTE: Choosing a color palette for your website may sound like an unnecessary part of building a website, but it is important in establishing brand recognition and gives your website a more professional look. This can help increase trust and authority with your readers, which will increase sales and return visitors. A good color…

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human side of your brand

14 Digital Marketing Trends You Need To Know In 2022

EDITOR’S NOTE: Digital marketing is constantly changing, and staying in the loop on marketing trends is necessary in order to have successful campaigns. For the past few years we’ve seen marketing shift from selling a fantasy being most effective to relatability and personalization being more effective. We started seeing this with the rise of social…

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seo challenges

21 Of The Best Google SEO Tips We Learned in 2021

EDITOR’S NOTE: Moz Blog’s Whiteboard Friday series really took off in 2021. These episodes went beyond the basics and really dug deep on how to improve your SEO strategy. This post rounds up 21 of their best tips from 2021 divided into four categories. In order to increase clicks to your website, we learned how…

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losing followers on instagram

An In-Depth Guide To The “Average Time On Page” Metric

EDITOR’S NOTE: When it comes to the length of time people spend on your website, you want to make sure that they’re enjoying the content and experience, not struggling to find the information they’re looking for or complete a purchase. On Google Analytics, average time on page is calculated from the non-exits and non-bounces only,…

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