Top 11 Secrets for SEO Success

There are plenty of things you can do to get higher search engine rankings, from page optimization on your website to keyword research, building backlinks, and more.

Even though the search engine algorithms which determine rankings change often, there are still tried and true secrets for SEO success that are proven to help you rise higher in the rankings throughout these changes.

Here are the Top 11 secrets for SEO success:

1. Ensure that your website is secure. Most people today are concerned with the privacy and security of the websites that they visit. Consequently, this is also a crucial ranking factor in the search engines. A secure website will always rank higher than one that isn’t secure.
   • Talk with your web host or web manager about the type of security that is most appropriate for your website. A security certificate will ensure that your content is delivered by SSL (secure socket layer).  An SSL is included hosting for all websites from Prebuilt Sites.  Always has been. Always will be.
   • With SSL, your website will start with an “https://” instead of “http://” and the little lock icon will show up next to the web address in many browsers.
   • If you don’t have an SSL certificate protecting your site, Google will NOT rank you above a competitor who has one.
2. Do keyword research so you know what keywords you should rank for.  There are various tools online for doing keyword research, some free, some are premium solutions.  It’s often worth investing in an SEO expert to do keyword research ahead of time for you, so you know what you should be optimizing for.
   • The best tools also offer the ability to do competitor research so you can see how your competitors are ranking, and what keywords they rank for.  If you need help with this, contact us for assistance. 
3. Add your main keyword early into the content. Including your keyword early on lets the search engines know what your content is about. Additionally, sprinkle the main keyword throughout the rest of your content too.
   • This will tell the search engines that this term is important, which will help you rank well for this term.
   • Don’t overdue it. If you stuff that keyword in your content, you can be penalized for trying to game search engines.  Websites by Prebuilt Sites include a best-in-class on page SEO tool to help you use it the right amount of times. 
4. Use unique titles, descriptions, and content. This lets the search engines know that your content is original material and can add further knowledge to the other information that can already be found on the internet about your topic.
5. Optimize the Page or Posts title tag for SEO. Always include your main keyword in the title tag for your web page or blog post, and if possible, put it at the start of the title. This will give priority to this keyword.
6. Ensure that your website loads quickly. It’s important that you make your website load as quickly as possible. Especially with the advent of smartphones, loading time is an important ranking factor in the search engines.
   • Compress the size of images, remove any unneeded code, and consider using a content delivery network (CDN). If you use a CDN, your website will be able to serve images and other media from servers that are close to your audience, thus cutting down on the loading time.  Did you know that all websites by Prebuilt Sites include automatic image compression and optimization?  
   • Many web hosts now use CDNs to deliver content for their clients’ websites. Talk with your web host or your web manager about this priority.
7. Optimize any images for SEO. You do this by giving the filenames descriptive names. Using image alt text is also recommended so that the search engines can understand what images are present on your website. Properly optimized images can boost your website rank.
   • Seriously… just giving your website images a good descriptive names can have a large impact on your website.  This is a quick fix for many many websites… and many websites just don’t do it. Get ahead of your competition and name your images!!!
8. Use internal linking. The key here is to link to your main pages. So, any smaller pages can link to a larger, authoritative piece. This will help to increase the rank of the more important page.
   • Try to use the main keyword, or a variation of it, in your internal links to ensure that the search engines know what the page is about.
   • Internally linking to related content on your website is a “hush hush” search engine optimization trick that SEO companies don’t want to share.  We are telling you this secret anyways!
9. Create amazing content. Write high quality content that answers questions that your readers might have about your topic.
   • If you can answer a question in less than 1,000 words, that is fine. However, it’s worth noting that it’s important to be thorough with any answer, so you may want to write considerably more than this amount.
   • Many of the highest-ranking pages include longer, authoritative content.  This is often referred to as “Evergreen Content“. 
   • Consider hiring a professional writer or editor to help with your Evergreen content.  We can help with this. Contact us to learn more!
10. Build backlinks to your website. Despite what you may have read online that backlinks are no longer important, please note that backlinks, when done properly, are still very, very, very important. They show the search engines that your content is valuable enough for other webmasters to link to.
    • When you first start your website, you may want to go slow when building backlinks. After a few months you’ll be able to ramp up your efforts.
    • With this strategy, you want to obtain links from other important websites in this field. Links from low quality websites that accept advertising from anyone to any website are likely to hurt your search engine rankings.
    • Getting backlinks from high authority sources can be challenging.  We offer SEO services to help obtain those high quality backlinks. Contact us to learn more!
    • Seriously…. backlinks are one of the core secrets for SEO success. They are very important… just be wary of spammy backlinks. Those can hurt your efforts. 
11. Look at the user experience. If you find that visitors are struggling to navigate your website or that you have a high bounce rate, which is when people leave your website after just a short time, take a close look at your user experience.
    • Perhaps your visitors aren’t finding the answers that they’re looking for, or maybe your website is broken in some way. See what you can do to improve the overall experience of your visitors.
    • Your Google Analytics (built into every website from Prebuilt Sites) will tell you how you are doing.  If you have a high bounce rate, low time on page, or low pages per visit stats it can indicate that your website is hard to use… or that you are getting the wrong type of traffic to your site. If you have concerns, contact us and our SEO team can help you!

Following these Top 11 Secrets for SEO Success will enable you to achieve higher rankings in the search engines. The higher you rank, the more traffic you should be able to achieve, and ultimately the more sales you will be able to make.